AI Content Studio: Social Posts and Short-Form Video
Use AI to plan and produce social content that serves a real business goal. Working on a fictional plant shop, you will set a measurable goal, write a brand voice brief, build a two-week calendar, write hooks and captions with one clear call to action, repurpose ideas across platforms, script and storyboard 30-second vertical videos, film and edit on a phone, and decide when AI visuals, voices or avatars are appropriate and how to label them. Pre-publish checks cover accuracy, music and asset rights, UK advertising rules and accessibility. Text-based course with a prompt kit, calendar, storyboard template, checklist and tracker to download; uses any AI assistant and free phone editing apps, subject to their terms.
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Course content
Module 1: Plan content that earns attention
Set a measurable goal, write a brand voice brief and build a two-week calendar with AI support.
- Set a goal, an audience and a content system25 min
- Write a brand voice brief and prompt kit30 min
- Plan a two-week calendar with AI support30 min
Module 2: Write posts and captions that convert
Write hooks and calls to action, repurpose ideas across platforms and make every post accessible.
- Hooks, captions and calls to action30 min
- Repurpose one idea across formats and platforms30 min
- Make posts accessible and inclusive25 min
Module 3: Produce short-form video
Script, storyboard, film and edit vertical video, and use AI visuals and voices responsibly.
- Script and storyboard a 30-second video35 min
- Film and edit efficiently on a phone35 min
- AI visuals, voices and avatars: use and labelling35 min
Module 4: Check, publish and measure
Apply a pre-publish check, measure results against the goal and deliver a content pack.
- Pre-publish checks: accuracy, rights and advertising rules30 min
- Measure results and improve35 min
- Capstone: a two-week AI-assisted content pack60 min