Intermediate

AI for Business

A practical guide to putting AI to work in a real business: marketing, customer service, operations and decision making, with the risks handled sensibly.

1h 45m 9 lessons 4.8 4.2k learners
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Course content

Module 1: Where AI Pays Off First

Choosing the tasks with the fastest return.

  • The Business Case for AI10 min
  • Choosing the Right Tools10 min
  • Writing Instructions That Work10 min

Module 2: AI in Marketing and Service

Content, campaigns and customer replies at a fraction of the cost.

  • Content and Campaigns10 min
  • Customer Service Assistance10 min
  • Sales and Follow Up9 min

Module 3: Operations, Risk and Rollout

Analysis, policies and getting the team to actually use it.

  • Analysis and Decisions9 min
  • Accuracy, Privacy and Policy10 min
  • Rolling It Out to Your Team10 min