Intermediate
Digital Marketing Strategy
Learn to build a complete digital marketing strategy: audience research, channel selection, budgeting, content planning and measurement — with global market case studies throughout.
5h 7 lessons Intermediate level
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Course content
Module 1: Strategy foundations
Audience research, positioning and goals
- From tactics to strategy9 min
- Audience research and personas11 min
- Positioning and messaging9 min
Module 2: Channels and content planning
Pick channels and plan a 90-day calendar
- Choosing your channels10 min
- The 90-day content calendar12 min
Module 3: Measurement and optimisation
Analytics, attribution and improving ROI
- Metrics that matter10 min
- Attribution and improving ROI11 min