Beginner
E-commerce Essentials
Build practical, job-ready skills in e-commerce essentials through guided lessons, applied exercises and knowledge checks. Complete the course at your own pace and earn a verifiable certificate when you pass the assessments.
54 min 9 lessons Beginner level
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Course content
Module 1: How e-commerce works
The moving parts of selling online.
- The e-commerce model6 min
- Choosing what to sell6 min
- Marketplaces versus your own store6 min
Module 2: Converting visitors
Product pages, trust and checkout.
- Product pages that sell6 min
- Building trust6 min
- A smooth checkout6 min
Module 3: Operations and growth
Fulfilment, service and repeat customers.
- Fulfilment and delivery6 min
- Returns and customer service6 min
- Repeat customers6 min