Beginner
Google Ads
Build practical, job-ready skills in google ads through guided lessons, applied exercises and knowledge checks. Complete the course at your own pace and earn a verifiable certificate when you pass the assessments.
54 min 9 lessons Beginner level
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Course content
Module 1: Google Ads foundations
How search advertising works.
- How the auction works6 min
- Campaign structure6 min
- Setting goals and budget6 min
Module 2: Keywords and ads
Reach the right searches with the right message.
- Keyword research6 min
- Match types and negatives6 min
- Writing effective ads6 min
Module 3: Measure and optimise
Improve results over time.
- Key metrics6 min
- Optimisation routine6 min
- Scaling responsibly6 min