Intermediate
Google Analytics 4 and Tag Manager: Measure What Matters
Build a practical measurement plan and translate it into reliable GA4 events through Google Tag Manager. Practise transaction identity, consent-aware behaviour, debugging and honest reporting with fictional examples. Finish with a reusable measurement and QA pack, not a promise of perfect attribution or legal compliance.
2h 39m 9 lessons Intermediate level
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Course content
Module 1: Plan meaningful measurement
Connect decisions, GA4 concepts and reporting limits before implementation.
- Start with decisions: writing a measurement plan14 min
- How GA4 models data: events, parameters and key events14 min
- Property, data stream and what the numbers can and cannot tell you13 min
Module 2: Implement events with integrity
Build stable data contracts, deliberate GTM routing and safe transaction identity.
- Build a reliable dataLayer contract18 min
- Wire GTM tags and triggers without double counting19 min
- Purchases, transaction IDs and duplicate prevention19 min
Module 3: Consent, QA and responsible decisions
Test consent behaviour, trace defects and assemble a self-assessed measurement project.
- Consent: design the behaviour before the banner18 min
- QA from browser message to useful report19 min
- Report responsibly and assemble the final project25 min