Intermediate
Mailchimp Email Automation: From Signup to Sale
Turn a fictional free-resource signup into a carefully tested Mailchimp welcome and sales sequence. Build an audience model, write accessible emails, exclude buyers and unsubscribed contacts, and measure results without treating opens as proof of interest. Finish with a self-assessed automation launch pack and operating guide.
2h 27m 9 lessons Intermediate level
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Course content
Module 1: Permission, audience structure and entry
Define a trustworthy audience model and explicit signup eligibility.
- Model contacts before building the flow15 min
- Collect clear permission and useful preferences15 min
- Build segments and define entry rules15 min
Module 2: Sequence implementation and accessible content
Build useful welcome messages and safe acquisition follow-up.
- Map a welcome sequence that earns the next step16 min
- Exclude buyers and respect changing subscription state16 min
- Adapt an accessible HTML email and honest offer copy16 min
Module 3: Testing, measurement and final release
Prove behaviour, calculate honest results and assemble a self-assessed handover.
- Test content and behaviour separately18 min
- Measure sales without overclaiming attribution18 min
- Final project: release an evidence-backed automation pack18 min