Beginner
Starting a Business
A practical guide to launching a small business in the world.
1h 57m 9 lessons 4.8 6.1k learners
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Course content
Module 1: Find and validate the idea
Solve a real problem people will pay for
- Start from a problem, not a product13 min
- Talk to ten real customers13 min
- Test cheaply before you commit13 min
Module 2: Set up properly
Registration, pricing, money and records
- Registering and staying legal13 min
- Pricing so you actually profit13 min
- Separate money and keep records13 min
Module 3: Win your first customers
Offer, channels, selling and growing steadily
- Sharpen your offer and positioning13 min
- Reach people where they already are13 min
- Sell, follow up and grow steadily13 min